This important event, that this year will run from August 17th through August 21st, hosts the most attended collector car events of all Pebble Beach Automotive Week, the Pebble Beach Auctions presented by Gooding & Company. “The Pebble Beach Auctions are now viewed as leading indicators for the worldwide collector car and luxury car markets. In recent years, the success of these auctions has been due in large part to the high standards of Gooding & Company,” said Concours Chairman Sandra Button in a recent interview.

The auction house has set numerous world records on the grounds of Pebble Beach, including the highest price paid for a car at a North American auction, the 1937 Bugatti 57SC Atlantic from the Peter and Susan Williamson Collection sold for $7,920,000 in 2008. At last year's Pebble Beach Auctions, Gooding & Company set records for selling the world’s top three most valuable cars sold at auction in 2010 (the 1959 Ferrari 250 GT LWB California Spider Competizione sold for $7,260,000, the 1933 Alfa Romeo 8C 2300 Monza sold for $6,710,000 and the 1961 Ferrari 250 GT SWB Berlinetta SEFAC Hot Rod sold for $6,105,000).

Among the beautiful cars to be auctioned this year there will be: the Ferrari 250 Testa Rossa Prototype, the Rolls-Royce Silver 40/50 HP Ghost Roi des Belges built between 1907 and 1925, the Mercedes-Benz S-Type 26/180 that will be one the great stars of the Pebble Beach’s auction of this year , Gooding&Co estimates that it will be sold for about 5,5- 6,5 million dollars (3,9-4,6 million euros); the 1964 Porsche 904 Carrera GTS and, for Bentley’s lovers, the first 3-litre created by Bentley in 1921, basically the first vehicle produced by the English House.