Sylvie Fleury is known for her seductive works that re-contextualize status symbols, luxury goods and brand slogans. Eternity Now, 2015 is her latest site-specific neon, and is installed on the historic, Art Deco façade of The Bass, facing Collins Park.
“Sylvie Fleury uses contemporary iconography to suggest a deeper irony,” says curator Jose Carlos Diaz. “While the museum undergoes its transformation, her glowing text ‘Eternity Now’, amplifies the museum’s present and infinite future all at once, while also speaking to the visitors of Miami Beach.”
Fleury draws from elements of twentieth century art and consumer society to investigate the ideas of cultural desire. Her works explore the construction of identity and the absurdity of the quest for self-perfection. Silvia Karman Cubiñá, Executive Director and Chief Curator says, “Sylvie Fleury exposes glamour and luxury in intelligent and subtle, yet piercing commentaries in works ranging from installation and performance to bronze sculptures and neon signs.”
In a separate commission for The Bass, Fleury also created a banner that encircles the construction site of the museum while undergoing renovations. The pattern recalls the artist’s series of ‘Go Bust’ paintings in 2005, which were inspired by early self-portraits depicting the artist’s silhouette wearing a polka-dot sweater.
Sylvie Fleury (b. 1961, Switzerland) lives and works in Geneva and has been a significant figure on the international art scene since her first exhibition in 1990. Her work is in the collections of the Museum of Modern Art in New York, the Modern and Contemporary Art Museum in Geneva, Daimler Contemporary in Berlin, and the Migros Museum of Contemporary Art in Zurich. She has also had solo exhibitions at the Centre de Arte Contemporaneo in Malaga, Salon94 in New York, Galerie Thaddaeus Ropac in Paris and Almine Rech in Brussels. In October 2015, Fleury was awarded the prestigious Geneva Société des Arts Prize.