“In just 20 minutes from Beijing or Tianjin, you enter Florentia Village – Jingjin Designer Outlets and magically transported to a 16th century town in the Italian renaissance. While strolling along a canal with gondolas flowing alongside reconstructed classic buildings, you discover sought-after fashion pieces from the world’s leading design houses.” The opening on 19th May 2011 of Florentia Village China’s first authentic Italian luxury outlet center brings the fashion, culture and spirit of Florence Italy to China. Chinese fashion elites are invited to embark on an exciting journey through nearly 200 world-renowned brand names stores with genuine merchandise guaranteed at irresistible outlet prices. Set in a romantic reconstructed 16th century Italian town, Florentia Village delivers an attractive and unique shopping experience complemented with authentic Italian cuisine and a wide variety of international gourmet and entertaining cultural events – making Florentia Village the premier fashion and lifestyle destination in China.
A grand reproduction of a Roman Empire arena and a meandering canal with elegant bridges divides Florentia Village into four distinct Italian neighborhoods and shopping zones: luxury, international premium, sports and outdoor, and leisure. Prestigious Italian labels including Prada and Fendi will be entering China for the first time with flagship outlet stores at Florentia Village. Visitors can indulge in a shopping extravaganza of nearly 200 international fashion brands such as Giorgio Armani, Salvatore Ferragamo, Bulgari, Tod’s, Versace, Burberry, Celine, Zegna, Moncler, Missoni and Lancel, and popular lifestyle brands including Diesel, Coach, Guess, CK Jeans, Follie Follie, Samsonite and BMW Lifestyle. To ensure a genuine outlet experience, Florentia Village guarantees that all products are genuine with year round discounts across all stores. Value hunters can enjoy an average of 50% and up to 70% off domestic retail prices for items up to three fashion seasons for classic and fashion items from world leading luxury brands.
Florentia Village – Jingjin Designer Outlet is developed by leading Italian fashion and retail giant RDM Group as is its first and flagship outlet in China. Florentia Village was designed as a full-function shopping and lifestyle center with true Italian heritage and unparallel world-class design and management. To revolutionize the retail outlet experience in China, Florentia Village’s team of architectural and construction experts paid special attention to the overall use of space and high quality construction materials to perfect the environmental design and traffic flow to ensure a relaxing non-intrusive shopping experience. Shoppers can venture into any of the four shopping zones with ease from the 2,800 free parking spaces and navigate leisurely through interesting paths, widenings and porches that lead to the heart of the Center.
Italians and Chinese are both famous for their love for fine dinning. At Florentia Village, you can feast on authentic Italian cuisine and a variety of international gourmet choices from all over the world. You can also complete a leisurely afternoon shopping by stopping by one of the cozy outdoor cafes and enjoying the lively spectacles of activities hosted at the square. Indulge in the rustic scenery by riding on one the gondolas through the canal and site-see through an Italian open-town with decorative façades. Surrounded by picturesque Italian palazzos and piazzas in a charming European atmosphere, Florentia Village is a perfect shopping day-trip destination for families, friends and couples.
Florentia Village epitomizes the world-class outlet shopping experience. Located in Wuqing, conveniently between Beijing and Tianjin, Florentia Village – Jingjin Designer Outlets spans a site area of 60,000 sqm and gross leasing area of 42,000 sqm. Accessible by car, high speed trains and in the near future by subways. A short drive from Beijing and Tianjin on Jingjin Highway and Jingjin Tang Express Way, Florentia Village is only five minutes away from Yangcun Exit. It’s only 20 minutes from Beijing and 10 from Tianjin by the Jingjin High Speed Railway.