Red artworks tend to sell for more at auction than works of art with other colors.

Abigail Cain authored a February 13, 2017 Artsy editorial titled "The 20,000-Year-Old History of Red Pigments in Art", a multi-century journey on the importance of the color red in art, including shades of red, and hues such as crimson, vermilion, cardinal, or scarlet.