Lifestyle brand 69 is the brainchild of an anonymous Los Angeles–based designer whose non-gender and non-demographic-specific clothing exuberantly suggests ideas of freedom, inclusivity, and a more fluid future. Since its founding in 2011, 69 has developed a cult following for its playful and exaggerated designs.
With a strong focus on transforming denim, a typically utilitarian everyday fabric, into deeply elegant garments that resist easy categorization, 69 welcomes people of all ages, races, sexualities, and sizes into its community. For its first museum solo exhibition, 69 presents a survey of its groundbreaking clothing along with a selection of irreverent and inventive videos and photographs that blur the line between promotional material and artwork.
69: Déjà Vu is organized by Lanka Tattersall, Associate Curator, with Karlyn Olvido, Curatorial Assistant, The Museum of Contemporary Art, Los Angeles.