Whether on the first ascent of Mount Everest or on the streets of Paris and London, Bally, founded in Switzerland, achieved worldwide fame with top-class shoes. The company is considered to have pioneered combining craftsmanship, industrial innovation and fashion design.
Since its beginnings almost 170 years ago, the company has successfully pursued a pronounced international strategy. The exhibition follows shoe production from the patronal corporate culture of the 19th century to the networked working world of today.
This progression can be experienced through originals never exhibited before, fashion drawings and machines from the Bally company archive. The exhibition also offers visitors the opportunity to try out current shoe models—from classic leather shoes to sneakers in pop colors.