The Grammy Museum at L.A. Live, in collaboration with Lou Adler, Grammy winning producer and co-founder of the Monterey International Pop Festival, present Monterey International Pop Festival: Music, Love, and Flowers, 1967.

The exhibit explores how music became the counterculture's most significant cultural expression in 1967, and the three days in mid-June when thousands of youth flocked to the Bay Area for the Monterey Pop Festival.

On display on the Museum's third floor through Oct. 22, 2017, the exhibit will feature artifacts from the private collection of the Monterey International Pop Festival Foundation, Lou Adler, and items from various artists who performed at the festival, including Janis Joplin, Jimi Hendrix, the Grateful Dead, and Ravi Shankar, among others. Photographs by top photographers Henry Diltz, Tom O'Neil, Ed Caraeff, and others will also be on display.

Lou Adler helped to alter world culture and music in 1967 with the Monterey International Pop Music Festival, the first seminal rock festival. It not only helped bring prominence to Jimi Hendrix, The Who, Janis Joplin, and Otis Redding, but popularized a whole new generation of rock performers, kicked off the Summer of Love, and served as the coming out party for the Baby Boomer generation.

A lifelong Angelino, Adler has been honored by the Mayor and City Council of Los Angeles for bringing recognition to the City of Angels. In fact, by popularizing California pop culture, he did as much as anyone to entice the music industry to shift its base in the '60s from New York to Los Angeles. Adler received a star on the Hollywood Walk of Fame in 2006. He produced the music and guided the careers of Jan and Dean, Johnny Rivers, The Mamas & The Papas, Spirit, and Carole King, as well as the comedy of Cheech and Chong. Among his most memorable tracks are The Mamas & Papas' “California Dreamin',” Scott McKenzie's “San Francisco (Wear Some Flowers In Your Hair),” Barry McGuire's “Eve of Destruction,” Sam Cooke’s “(What a) Wonderful World,” and King’s groundbreaking multi-platinum, multi-Grammy-winning 1971 Tapestry album, which earned him Grammys for Album Of The Year and Record Of The Year for “It’s Too Late.” In 2004 Adler and his wife Page founded The Painted Turtle, “an innovative camp and family care center for children with life-threatening illnesses.” The Painted Turtle celebrated its 12th anniversary in 2016, and has served over 47,000 campers and families, at no cost to the families.

Adler has indeed proven himself as a giant of the entertainment industry, a pioneer and an innovator with a flair for combining art and culture, and an entertainment titan with a social conscience.