Gregor Pirouzi. Some Like it HOT

18 — 21 Jul 2015 at SwimShow 2015 in Miami Beach, United States

17 JUNE 2015
PAM sky front Kopie
PAM sky front Kopie

Introducing a brand new HOT and contemporary take on luxury swimwear; Gregor Pirouzi combines the eroticism and functionality of lingerie whilst maintaining the playful aesthetic of beachwear.

Gregor Pirouzi has always been inspired by summer, the colours, the seaside, the beautiful women and the zest for life. He has created his first brand and encompassed this positive feeling of life by combining it with his expertise of the high-end, luxury fashion business.

Best known for his design and creative directive work with the likes of Versace, Helmut Lang and Vivienne Westwood; Gregor’s extensive experience within the high-end luxury couture business along with his sensitivity for quality fabrics and signature design are apparent in his debut brand.

Gregor’s first collection, designed to unite the art of seduction and technical precision offers a variety of bikinis and swimsuits in simple, bold, geometric and modern pop art prints, as well as dreamy pastel tones and neutral block colors such as black, olive and grey.

His unique “Cotton Touch“ collection offers classic shapes taken from sporty underwear patterns and uses a newly developed waterproof Lycra, which offers a super soft feel to the body.

Luxury design, quality and functionality in swimwear has been addressed by Gregor Pirouzi in this debut collection. Each piece is dedicated to celebrating body culture and the female figure by accentuating the natural physique. The use of luxurious fabrics combined with Gregor’s distinctive lilac branding and metallic details give the collection it’s elegant, modern and unique character.

Gregor Pirouzi will present his collection at SwimShow 2015 in Miami Beach from the 18th to the 21st of July.

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