Galeria Melissa Covent Garden presents an exclusive visual project curated by talent incubator and collective Fashion East celebrating their talented womenswear designer roster Asai, Charlotte Knowles and Supriya Lele.

Fashion East have curated for the first time their own special campaign imagery and film, produced in collaboration with a team of London creatives and friends including photographer Dexter Lander and stylist Tamara Rothstein.

The editorial forms a DIY-spirited poster montage installation covering the walls in the Galeria’s basement alongside displays of exclusive bespoke garments by each of the three designers.

We’re extremely excited to join forces with Melissa, a super progressive partner, and create our own editorial for the first time to be displayed in their London Galeria. We have loved working with our brilliant designers A Sai, Supriya and Charlotte to create custom garments featuring in an editorial shot by a London talent dream team Dexter Lander, styled by Tamara Rothstein and cast by AAMO. The stretch garments and choreographic mood of the shoot, including contortionists, are our nod to the element of stretch, rubber and innovation that Melissa is so famous for. We can’t wait to reveal the video and photo poster installation by Derek Hardie Martin this Wednesday at our summer party with Melissa.

(Lulu Kennedy MBE, Founder and Director of Fashion East)