This season, Melissa embraces the contemporary codes of streetwear for their latest limited-edition collaboration with Italian sports brand, FILA.
Galeria Melissa Covent Garden has been transformed to celebrate the new collaboration with a brand-new immersive installation. Guests are met by giant LED screens featuring a video commissioned specifically for the installation by artist Natalia Stuyk and a small foam pit with lettered blocks. These act as a small hint as to what is waiting in the basement: a giant foam pit where guests can literally jump on in and out of the huge lettered foam blocks begin ‘MAKING A STATEMENT.’
Galeria Melissa Covent Garden has hosted multiple designer and artist collaborative immersive installations in the past including a giant ball pool with Jeremy Scott, a giant shoe shaped rocking horse with Vivienne Westwood, a futuristic beauty salon with Juno Calypso and a retrospective with Gareth Pugh. ‘MAKING A STATEMENT’ will be sure not to disappoint both returning visitors and first timers to Galeria Melissa Covent Garden.
For over a century, FILA has committed to making a strong statement with its brand values of individuality, power and style. The brand, founded in 1911, has seen its message move from the tennis courts and mountains of Italy to streets all over the world to become one of the most recognised fashion brands in its field. In parallel, Melissa celebrates 40 years of extraordinary and globally recognised designs, all created in the brand’s unique raw material – plastic.
The Melissa + FILA limited edition collab features four items – three pairs of shoes and one accessory. The great icon of streetwear, the sneaker, is the foundational piece of the collection. Combining casual with classic, the Melissa Sneaker + FILA is created in striking tri-colour combinations of FILA’s characteristic colours: blue, red and white with a neutral base colour and shoelaces in alternating colours.
The Melissa Slide + FILA is a fun and uncomplicated item, a new take on one of Melissa’s most popular products. The slide prominently features the collaboration’s lockup logo on the upper (a nod to the iconic Borg Logo of the 1970’s), while the insole features a bold striped pattern. The Melissa Sandal + FILA breaks the mould with a chunky high platform and jagged sole, including embossed details and two thick double-lock Velcro straps ensuring a strong and modern look. The final item in the collab brings back the spirit of the 80’s and 90’s with a statement item: the bumbag. The Melissa Pochete + FILA features the signature red, white and navy blue colours of the FILA brand bringing a fresh look to one of the season’s key accessories.
The limited-edition Melissa + FILA collection launched globally on 28th February 2019 and is available at Galeria Melissa Sao Paulo, New York and London as well as Melissa e-commerces and special exclusive stockists around the globe.