Emirates announces renewal of Olympiacos sponsorship

Emirates announced on the 8th of December the renewal of its sponsorship with Olympiacos FC.

15 DECEMBER 2011

The airline will partner with the club for another two seasons, highlighting its ongoing commitment to Greece and to sports around the world.

The renewal will include the recognisable ‘Fly Emirates’ signage displayed at the Karaiskaki stadium, the home of Olympiacos, as well as promotional and hospitality rights. The announcement comes after Tuesday’s bout with Arsenal, Emirates’ biggest football club, at the UEFA Champions League Match in Athens.

Olympiacos is the most successful club in Greek football history, having won 38 League titles, 24 Greek Cups and 4 Greek Super Cups. The club also has a fan base of almost two and a half million fans in Greece alone.

“This sponsorship with Olympiacos underlines Emirates’ commitment to sports fans worldwide, but especially to our customers in Greece, said Salem Obaidallah, Emirates’ Senior Vice President Commercial Operations, Europe and the Russian Federation. “Our partnership with such an acclaimed football team that so many of our customers are passionate about helps to bring Emirates closer to football enthusiasts in Greece and around the world.”

“The continuation of our partnership with Olympiacos FC for a further two years is a very positive development for the club and Greece, “ said Terence Flynn, Emirates Manager Greece. “The sponsorship renewal means that our global commitment to football is reflected at a local level too.”

“Olympiacos and Emirates airline have renewed their cooperation for another two football seasons. It is a sponsorship with mutual benefits and we are very happy since both our brands share common goals like passion for excellence” said Yiannis Vrentzos, Managing Director of Olympiacos. “Emirates has invested in sponsorship agreements with football federations such as FIFA and clubs such as Real Madrid, Arsenal and Milan. It is indicative that Olympiacos has been included in such a strategic plan proving that we offer a very competitive communication platform, unique for the Greek sports market. We wish every success to Emirates airline and hope our cooperation will be combined with many distinctions both on and off the field,” added Mr. Vrentzos.

Emirates’ impressive football sponsorship portfolio also includes Arsenal, HSV, PSG, AC Milan, Real Madrid, the Asian Football Confederation and the Saudi Professional League.

Aside from European football club sponsorships, Emirates is also an Official Partner of the FIFA World Cup™, the Official Airline of 12 golf tournaments internationally and supports a range of high-profile horse racing, tennis, rugby, sailing, and cricket events across the globe.

The Emirates Olympiacos sponsorship is yet another example of significant investment the Greek market. The airline has carried 900,000 passengers in the last five years, fostering trade and tourism connections between the UAE and Greece. According to the Hellenic Business Council in Dubai, despite the challenges of the global economic downturn, the value of Greek exports to the UAE has risen by over 27 percent in 2010, compared to a similar period in 2009 with a total of €137 million.

The belly hold capacity on Emirates’ Boeing A330-200 – about 15 tonnes - supports key Greek exports to the UAE including telecommunications equipment, ship parts, cosmetics and pharmaceuticals.

Emirates flies to ten Indian cities over 180 times a week, as well as four key Chinese cities: Beijing, Shanghai, Guangzhou and Hong Kong, providing convenient connectivity between Greece and important emerging markets, helping to facilitate trade and strengthen ties and investor engagement.

Emirates flies daily to Athens, using an Airbus 330-200 in a three class configuration. EK105 departs Dubai at 1005hrs and arrives in Athens at 1320hrs. EK 106 leaves Athens at 1550hrs and arrives in Dubai at 2205hrs.