Europe Asia Global Link Exhibitions (Eagle) - a company of Italian Exhibition Group (IEG) and VNU Exhibitions Asia - and China Outbound Tourism Research Institute (COTRI), world´s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market, entered into a cooperation agreement related to EAGLE´s newest travel show, Travel Trade Market (TTM), scheduled to take place in Chengdu from 5th to 7th September 2018. The cooperation will consist of a series of events organized by COTRI during the TTM show with the purpose to promote several European destinations to the second tier cities in China in the light of the EU - China tourism year (ECTY) initiative as well as a set of mutual promotional activities and cooperation on show´s Chinese buyer program.
´We are excited to cooperate with COTRI in our path to build a professional international marketplace in the heart of some of the fastest growing tourism markets in China. COTRI´s vast industry knowledge and unique expertise in the China outbound travel market incorporated inside our platform can certainly add valuable content to the show and offers a great promotional tool available to destinations that are trying to enter into these new China markets.´ . said Mr. Emanuele Guido, Chairman of EAGLE and International and National Business Development of IEG.
Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, Founder and Director of COTRI said: ´With both EAGLE´s China based shareholder and COTRI having worked in China for well over a decade each, the cooperation of two such experienced industry players represented the next logical step to take. We have chosen the Travel Trade Market event in Chengdu as an optimal opportunity for our first collaboration, given that Sichuan capital is the most dynamic city in China today.´
Travel Trade Market (TTM) - a show organized by EAGLE and supported by the Chengdu Tourism Bureau is a B2B show that covers both Inbound and Outbound tourism sectors in China. It is a gateway to enter the fastest growing tourism markets in the second tier cities of China, with enormous potential and yet not crowded by the competition as the first tier cities. The show gives international exhibitors the opportunity to meet some of the most qualified tourism buyers of the Central and Western parts of China and at the same time puts together the Chinese destinations and inbound tourism operators with buyers from all over the world, fully hosted by the show.
Chengdu Travel Trade Market together with TTG Travel Experience (the most important tourism marketplace in Italy) and Shanghai World Travel Fair (the largest travel show in the Eastern part of China) are part of a network created to facilitate the communication within the world tourism industry, as an added value to its customers and partners worldwide.